Trinamo Blog

Fiona Coughlan

Recent Posts

Why Process is the Power behind Sales Performance - Part 2

Posted by Fiona Coughlan on Apr 25, 2017 2:43:05 PM

The first part of this series ended with the sales model below, where we discussed the problems that face the marketing and sales process. In part 2 we’d like to look at the importance of using this model to track the buyers journey as well as do a deep dive into some of the other components highlighted in this sales process.

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Topics: Trinamo's Top Tips

Why Process is the Power behind Sales Performance - Part 1

Posted by Fiona Coughlan on Apr 21, 2017 1:29:26 PM

What hasn’t been said about the marketing and sales process? Most people know they need one to improve their sales performance; many think they have one but is it really helping you grow your business?

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Topics: Trinamo's Top Tips

Recruiting Sales People? Lose 1 year in the market if you get it wrong

Posted by Fiona Coughlan on Mar 28, 2017 4:11:07 PM

It’s not always the company with the best product that becomes the market leader; more often it’s the company with the best marketing and sales execution that wins. People are your greatest investment... and getting it wrong can be expensive in more ways than one. It all comes down to recruiting the right people, for the right roles at the right time - every time.

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Topics: Trinamo's Top Tips

Do you know the life stage of your business and are you managing it effectively to scale?

Posted by Fiona Coughlan on Mar 21, 2017 4:06:22 PM

Trinamo believes that why people buy from you and how you sell to them changes as your business evolves. What you need to do to be successful when you are a “start-up” is different to when you are an established brand, with a large customer base and market reputation.

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Why Can Trinamo Help?

Posted by Fiona Coughlan on Mar 14, 2017 4:03:22 PM

Simply type in ‘sales growth’ and with a click of the mouse there is a plethora of advice to inform investors and founders on how to grow the revenue top line. From Angel investors through to Private Equity funds the goal is growth – revenue or profit – rapid or sustained. For founders and CEO’s the goal is the same… but how is it done? What tasks are needed? Who should do them and when?

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